IndicaFácil
Complex credit, made simple
A mobile & web referral app that turns confusing financial products into a clear, guided experience.
01 — The challenge
A complex financial product, an audience that needs clarity
Credit products tend to be confusing: lots of rules, jargon, and steps that create insecurity. IndicaFácil had to serve a broad audience — from CLT workers looking for extra income to influencers and business partners — who aren't always familiar with the financial world. Before designing a single screen, I started with a competitor benchmark, which helped me understand who these users are, what the market already offered, and how a referral flow should work from start to finish.
02 — The solution
A guided flow, from sign-up to PIX
Building on the research, I designed an experience that breaks the journey into simple, transparent steps — built to work equally well on mobile and desktop.
Frictionless sign-up
Create an account in a few steps, with minimal friction.
Guided referral
Refer for yourself or share with others, always with a clear next step.
Tracking + PIX
Real-time status for every referral, and commission paid out via PIX.
03 — Inside the product
Show the work
From information architecture and early flows to coherent screens, ready for development. Click any screen to enlarge.
04 — What shipped
Key screens & features
Simple sign-up
Fast onboarding in just a few steps.
Guided referral
A clear journey to refer and share.
Real-time dashboard
Track the status of every referral.
PIX payout
Commission transferred quickly and securely.
Multi-platform
The same experience on mobile (React Native) and the desktop web app.
Credit-product flows
FGTS withdrawals and CLT payroll loans translated into simple steps.
05 — The result
A development-ready design, delivered in 3 months
After 3 months, we delivered a complete, consistent design for both platforms. Every section of the app was handed off to the developers through an organized handoff, with flows and screens ready for React Native implementation. The process was deeply iterative and collaborative: I got direct feedback from the product owner and the devs, tracked progress in Jira, and refined design decisions alongside a great project manager. It was my first opportunity to work on a financial product — and to apply UX in a context that demands both clarity and trust.
06 — Craft
Tools & deliverables
Figma
Design & prototyping of the screens.
User flows
Journeys mapped end to end.
Section-based handoff
Deliverables organized for the developers.
Jira
Progress and task tracking.
Got a complex product that needs to become a simple experience?